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Inside Look
Mystery shopping's mission shifts from espionage to training. Mystery shopping, once used to instill fear and to weed out the suspected bad apple, has morphed from an exercise in espionage into an irreplaceable sales training tool. Robert Schottenstein says mystery shopping has helped deliver tangible benefits, helping train salespeople to, "sell the M/I Schottenstein way, tell the MI story, and explain why people should buy a home from MI." He uses mystery shopping to reinforce three specific areas of sales presentation: "meeting and greeting," telling the MI story, and follow up.
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Metrostudy Markets Analyses at the 2014 Housing Leadership Summit
The housing recovery hasn’t been a one-size-fits-all proposition. These were just some of the observations that came out from Metrostudy’s regional directors at Hanley Wood’s Housing Leadership Summit in Dana Point, Calif., in May.
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Supply Chain Issues for U.S. Housing Remain a Challenge
Ali Wolf, chief economist at Zonda, talks with Bloomberg's Joe Weisenthal and Romaine Bostick on 'What'd You Miss?' about the U.S. housing market.
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