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Price Discounting Often Determined Which Builders Led Their Markets in Closings in 2010
Stripping houses down to their basics left more room for customization and margin gains.
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Builders incentives may have done as much harm as good
Mountains of unsold inventory spurred extravagant sales incentives. But customer relations and the perceived value of a house got lost in the shuffle.
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Best-Selling Communities: Right Product, Right Price
A Chicago condo project became a perfect seller with one change—a smaller price tag.
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