Home energy performance is becoming a much bigger issue these days. It not only is something that can make a positive impact on the environment, and save the home owners money, it also is a driving force behind the sale.

More and more online real estate portals in the U.S. are rolling out home energy scores on property listings. For example, Hotpads (a Zillow Group property, which, like others, is working with UtilityScore) and Estately (which recently announced a partnership with Clearly Energy) feature a home energy score. In December, we wrote about the launch of Energy realScores on realesate.com.au, which provides an instant snapshot of whole home energy performance across more than 80 percent of Australia’s home market. Most recently, RealEstate.com launched a home energy score with data from UtilityScore for all active for-sale listings.

Now, Redfin—the fastest-growing top-10 real estate website —has added a home energy score thanks to a partnership with Tendril. They hope the home energy scores, fill the growing satisfaction gap that exists amongst homeowners who cite that improved energy performance is their number one unmet need.

Why Bet on Home Energy Scores?
Rocky Mountain Institute’s Residential Energy+ initiative has been closely tracking developments with real estate platforms, as we believe the increased transparency of home energy performance will have a tremendous ripple effect in driving both the supply of and demand for home energy performance improvements as a means to mitigate the carbon footprint of the residential buildings sector. But climate is merely one reason that so many companies consider the introduction of energy scores as a low-risk, high-reward endeavor.

They share these three trends: 1. More and more customers are, and will be, demanding higher performing homes.
2. Real estate professionals are "seeing green" and increasingly turning to home energy performance as a way to connect with a new set of buyers.
3. Energy scores can help connect the dots between motivation and financing.

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