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Similar to a number of other COVID-era technology pivots, virtual furniture staging has continued to help drive traffic and sales to model homes. In his recent Forbes article, contributor Jeffrey Steele says virtual staging enables prospective buyers—most of whom launch their searches online—to begin to comprehend the home’s interior layout and floor plan by viewing photographs. It also helps builders and developers save time and money.

Companies specializing in virtual staging have the ability to deliver their product within 24 hours, if not sooner. As noted, virtual staging can also deliver immense cost savings. And according to some experts, virtual and actual staging can yield approximately the same or similar beneficial outcomes.

Among particularly stellar examples of virtual staging, Penthouses A and B at 250 East 21st Street in New York City’s Lower Manhattan stand out.

The pieces de resistance of the new, 13-story, 54-unit property in central Gramercy, the three-bedroom penthouses are priced at $5.99 million and $6.5 million respectively. Each has been virtually staged by leading staging company Spotless Agency, sparking the numerous inquiries the properties have garnered since the images went live.

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