Maybe it’s time we call the garage door what it is: America’s true front door. That other front door? It finishes a poor second when compared to garage access.

It’s a simple truth long recognized in homeowner surveys. Just look around a suburban neighborhood before or after school. Families love their garage door.

Home builders have taken notice. Consider Oklahoma City-based builder, Homes by Taber, for example.

The 24-year-old company is the Sooner state’s largest home builder. They live up to their slogan, Proudly Overbuilt, by presenting standard home features other builders offer as options and upgrades. Smart garage access technology is standard on Taber homes.

Breakthrough Garage Access

“I would say in Oklahoma 100% of homeowners use their garage door versus the front door,” says Lindsay Haltom, Taber’s director of sales and marketing. “I don’t think I even carry a front door key anymore.”

A remote garage door opener has been around since the 1950s. Taber’s system goes far beyond old school technology with smart levels of security, safety and convenience, included in all Taber homes.

Managing your garage door from your smartphone is such a big safety and convenience advantage,” says Haltom. “Next generation garage lighting and video camera quality are awesome.”

Competitive Edge

Recognition of the garage as the de facto front door is another major differentiator for the home builder. “It’s another selling tool for our toolbox,” adds Haltom.

The response from home buyers is gratifying, even surprising. “We invite customers each quarter to do a video testimonial,” Haltom explains. “We always ask, ‘What’s the one thing you didn’t expect that you now can’t live without?’ The smart garage control is brought up a lot. It’s a wow factor once they’re settled in.”

Wide Acceptance

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The myQ software ecosystem is by the Chamberlain Group, the same industry leader who makes the well-known LiftMaster garage door operators and gates. The myQ app enables you to check the status of your garage and entry doors to open and close or lock and unlock from anywhere, and more.

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The wow factor has a name: the myQ software ecosystem by Chamberlain Group, which also makes the well-known LiftMaster garage door openers. myQ technology is now used by 11 million people and rates 4.8 on the leading app stores. With a myQ smart garage, Taber homeowners can now:

• Open, close and control access to the garage from anywhere

• Receive real-time alerts that lets the homeowner know when the garage door opens or was left open

• Remotely control access for friends, family or service providers, like Amazon delivery, without sharing keys or codes

• Integrate their vehicle with myQ Connected technology, available in select models from Tesla, Honda, Acura, Mitsubishi, Mercedes and Volkswagen

• Relax with home convenience, safety and security from a brand name they know and trust

Josh Koehn, Taber’s director of purchasing, estimating and accounts payable, says the switch to myQ products “… was the most seamless product transition we’ve had as a company. LiftMaster made sure our local supplier had everything they needed from day one. It was wild success.”

Home builders looking to create brand separation now have an open door – make that a very large open door -- to winning more home buyers and generating more owner referrals.

Learn how smart garage access technology can help you differentiate your homes and close more deals.