Amazon has lowered the price of the first-generation Ring Video Doorbell following its finalized purchase of the Ring smart doorbell startup last Thursday. The Ring Video Doorbell, once listed from $150 on Amazon and $179 on Ring.com, is now listed for $100 on both sites.
The first-edition doorbell is the only Ring product that has received a price cut. The Ring Video Doorbell 2 is still listed at $199, and all other Ring products have the same prices as they had before the Amazon purchase.
Amazon has said in a statement that it lowered the price of the device to make “home security more accessible than ever to customers.”
Amazon purchased the smart doorbell startup in February, officially closing the deal Thursday. The purchase expands Amazon’s smart home lineup, which includes its flagship smart speaker Alexa and Blink, another video doorbell maker that Amazon bought back in December.
