Why It Worked: Trillium's three neighborhoods—The Townhomes, Anthem Lakes, and Brookfield—offer enough product diversity to appeal to a wide range of buyers: snowbird retirees, Vero Beach move-arounds, and South Florida move-up families.

  • GHO Homes analyzed the previous blow-out success of its nearby Kenwood Village project and rolled out a similar product type with comparable price points and resort-style amenities.
  • Three product types with numerous models within each type (executive homes, patio homes, and townhomes) give buyers plenty of choices.
  • Six lakes, a lavish entry, and a swanky club and pool complex offer homeowners a resort lifestyle that's still convenient to the necessities of everyday life: highways, shopping, airport, and work corridors.

    • Project Credits

    Project: Trillium, Vero Beach, Fla.; Sales started: November 2003; Sales through December 2004: 135; Units planned: 268; Price: $177,950 to $230,950; Unit size: 1,392 to 2,163 square feet; Builder/Developer/Architect: GHO Homes, West Palm Beach, Fla; Land planner: Shulke, Bittle and Stoddard, Vero Beach

    Learn more about markets featured in this article: Orlando, FL.