Why It Worked: This 347-unit condominium property was the first opportunity for people to buy in Atlantic Station, an exciting live/work/play redevelopment project in midtown Atlanta.

  • Demand was so great ($20 million in presales over three nights) that what was originally envisioned as a 69-unit project was expanded to 347 one-, two-, and three-bedroom condos.
  • Prices were reasonable, given Art Foundry's close-in location. The first units started in the $130,000s.
  • Amenities include a pool, business center, controlled-access covered parking, and an Art of Wellness health center that's open only to residents of Lane Co.'s Atlantic Station communities.

    • Project Credits

    Project: Art Foundry, Atlanta; Sales started: October 2003; Sales through October 2004: 347; Units planned: 347; Price: $149,900 to $320,000; Unit size: 700 to 1,530 square feet; Builder: Lane Realty Construction, Alpharetta, Ga.; Developer: Lane Investment & Development, Atlanta; Architect: James, Harwick + Partners, Dallas; Landscape architect: Cornerstone Gardens, Atlanta

    Learn more about markets featured in this article: Atlanta, GA.