Behr Paint Co. unveiled its 2025 Color of the Year, Rumors, a deep and dynamic ruby red.
“We’re seeing people embrace color like never before,” says Erika Woelfel, vice president of color and creative services at Behr Paint Co. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”
New research conducted by Behr found 76% of Americans say they would consider painting a room or a wall a shade of red, with accent walls, bedrooms, and front doors at the top of their wish lists.
The survey findings also revealed Americans recognize the positive impact red can have on their home and agree it creates a bold yet cohesive style. Examples include:
- Homes with red front doors stand out from others (86%);
- A small pop of red in a room catches their attention (84%); and
- A pop of red can make a space feel more elegant and cohesive (70%).
“Our Color of the Year empowers consumers to use color with confidence,” says Andy Lopez, senior vice president, head of marketing at Behr Paint. “Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects.”
Rumors is available in Behr Dynasty and Behr Marquee, as well as Behr Ultra and Behr Premium Plus, and is sold exclusively at The Home Depot stores nationwide and online.
