Customer First

A series on how home builders can boost business by engaging customers and improving their experience.

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The Importance of Customer Service in the Build-to-Rent Sector

With a relatively high turnover rate among BTR residents, reviews and... More

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Q+A with Meritage Homes on Developing Curated Design Collections for Customers

The builder's strategy addresses buyers' desires for a simple, streamlined, and... More

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PulteGroup Partners with MINE to Make Models Shoppable for Customers

Potential buyers have the option to shop furniture and décor featured in builder’s... More

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Unpacking the Value of a Brand: How Marketing Defines the Customer Experience

How Brookfield Homes is moving from an emphasis on product to a wider application... More

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Leveraging Consumers’ Needs in the Home Buying Experience

Future Place panelist David Miles says today's marketing must convey a community’s... More

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How Builders Use Property Tech to Enhance Customer Experience

Pulte, Lennar, and CBH Homes are leveraging tech and online sales tactics to keep... More

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