The three-dimensional welcome pavilion inside KB Home's virtual new-home community on the Decentraland platform.
KB Home The three-dimensional welcome pavilion inside KB Home's virtual new-home community on the Decentraland platform.

KB Home unveiled a virtual new-home community in the metaverse to “connect with the next generation of home buyers and inspire them in innovative ways,” according to the builder. The metaverse new-home community, which KB Home says is the first of its kind, debuts in the Decentraland platform and showcases a three-dimensional welcome pavilion and three architecturally distinct model homes with interactive features to encourage exploration and engagement.

KB Home says a virtual host will greet and educate potential buyers on the benefits of building a new home with KB, with the experience offering “multiple ways” for visitors to continue their buying journey in the physical world, the builder says.

“KB Home has a long-standing history of groundbreaking innovation. Today, we’re creating opportunities with an eye toward the future, so next-gen home buyers can experience a new KB Home community virtually,” says Jeffery Mezger, chairman, president, and CEO of KB Home. “We know consumers are increasingly immersing themselves and spending more time in virtual spaces. KB Home’s metaverse community is all about discovery and creation and provides a captivating setting for home buyers to explore what truly sets us apart—innovative design, personalization, and partnership.”

The virtual community features advanced technology, allowing visitors to discover some of the many design choices to personalize a KB home, the builder says. On arrival, visitors are prompted to explore the model homes’ exterior styles, which include contemporary, Spanish, farmhouse, and craftsman architecture. Additionally, visitors can select flooring, cabinets, countertops, faucets, tile, and lighting when touring the interiors of homes.

KB Home partnered with The Metaverse Group, a subsidiary of, to design and build its community in Decentraland. The builder says it selected Decentraland, a 3D browser-based platform and decentralized virtual world in the metaverse, as the site of its virtual community “because of the platform’s broad accessibility and ease of use.”

“KB Home epitomizes a company that is focused on building the future,” says Lorne Sugarman, CEO of The Metaverse Group. “By developing the first-ever new-home community in the metaverse, as well as technology for their customers to personalize the virtual homes they tour, we created an immersive experience that distinguishes KB Home within the home building industry and reinforces their commitment to innovation and digital leadership.”