On August 29th, Canadian wood-based panel manufacturer Norbord Inc. launched its “Thank a Framer” campaign, which aims both to recognize and show appreciation for the nation’s home framers and to inspire the next generation of workers to join the trade.

According to the National Association of Home Builders, more than 70% of builders have reported a shortage of framers, while 78% reported that they have experienced a shortage of sub-contractors able to handle rough carpentry. All in all, over 200,000 of the nation’s construction jobs are vacant, and the industry needs a new supply of skilled labor to fill them.

“Our Company recognizes and appreciates the contribution of framers to the home building industry,” says Peter Wijnbergen, President and CEO of Norbord. “As part of our Thank a Framer campaign, we are donating US$100,000 to the HBI [Home Builders Institute], which will go toward training and educating new construction professionals to help ease the labor shortages that are afflicting our industry.”

With its contribution, Norbord will lend its support to the HBI’s construction skills training efforts. The HBI, which provides training for prospective professionals, veterans, and underserved youth, is celebrating its 50th anniversary this year.

“Norbord wants to celebrate the American framer and encourage others within the industry to recognize the significant contributions that framers make every day,” says Mr. Wijnbergen.

To support this campaign, visit www.thankaframer.com, watch the video below, and share the video and website on social media with the hashtag #ThankAFramer.