Adobe Stock/Tomasz Zajda

According to The San Diego Union Tribune, Apple is coming to the San Diego and will be bringing 1,000 employees to the local workforce over the next three years. According to rumors Apple is considering the purchase of a 95,000 square foot building in the University City/Eastgate area but the company is declining to comment. The firm is also looking at sites for additional expansion in Seattle and Culver City. Apple is currently in a law suit over patents with Qualcomm, the other tech titan in town.

The loss of Apple’s business, along with the ongoing legal battles, have hurt Qualcomm’s financial results. The cellular technology giant has laid off about 1,500 employees in San Diego this year. Apple operates retail stores in San Diego County but hasn’t employed a significant engineering workforce in the region. It owns two companies with local offices. In September, Apple acquired app developer Shazam, which has a San Diego satellite operation. Apple also owns Emotient, a local artificial intelligence firm.

“This will be a great boon for the San Diego region, adding to the luster of our already top design community," said Don Norman, director of the UC San Diego Design Lab and the former director of research at Apple. "This will add to growth, helping make us more than a tourist town."

Apple isn’t the only tech giant looking to tap into the San Diego region’s technology talent pool. Google leased a 60,000-square-foot satellite office here in 2016, and Amazon opened a 107,000-square-foot campus last year. And data analytics firm Teradata relocated its headquarters from Ohio to San Diego in October.

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