United Homes Group (UHG)—No. 48 on the 2023 Builder 100—has acquired the home building business and assets of Creekside Custom Homes, a home builder and land developer in the coastal region of South Carolina.

Creekside builds homes primarily in Myrtle Beach.

“The Creekside acquisition nearly doubles our presence in the fast-growing Myrtle Beach market and allows UHG to control an attractive future lot position consistent with our land-light strategy,” says UHG CEO Michael Nieri. “The coastal markets in our footprint continue to benefit from a favorable quality of life and affordability that is driving in-migration from all over the country.”

Jamie McLain, owner of Creekside, will stay on as the coastal division land manager of UHG’s associated land developer, and the Creekside team will join Great Southern Homes’ coastal division. McLain started Creekside in 2004.

“I am very pleased to be joining the UHG/Great Southern Homes team,” says McLain. “It’s exciting to be a part of the UHG story early in their evolution as a public company. The home building business is one that benefits from scale, and this combination will go a long way toward achieving that in the region.”

Jack Micenko, president of UHG, adds: “The acquisition of Creekside meaningfully improves our market share in the coastal South Carolina market and is consistent with our strategic vision following the acquisition of the Herring Homes team in August and Rosewood Communities in October. Jamie and his team have a proven track record in identifying and developing successful communities in market, and by partnering together we expect to accelerate growth at the coast in coming years.”