What can a home provide? Housing has a lot of purposes and now builders have another responsibility - making the home a place of belonging that offers occupants a sense of belonging and comfort.
Every year, Ikea Group and INGKA Holding (the company that controls the majority of Ikea’s retail stores) publish a research report on how people live in and relate to a specific aspect of their homes. Since 2014 it’s dealt with morning routines, food and kitchens, and disagreements at home. This year, it takes on a more existential tone–dealing with loneliness, belonging, and the effects of living in cities.
Two years ago, the company asked thousands of people about where they felt “most at home.” At the time, 20% of subjects said it wasn’t the space in which they lived. Two years later, they asked again, and found the number has risen by 15% among people who live in cities. In other words, 35% of people who live in cities don’t feel at home in their house or apartment.
On the one hand, people find a sense of belonging outside of conventional living spaces, whether in the park or at school. In fact, almost a quarter of people who live with others feel more comfortable outside of their homes altogether. At the same time, living spaces are increasingly tied to peoples’ livelihoods, often directly generating income: One in four people surveyed works more from home, and another 25% who live with strangers also rent their space out on Airbnb.