TRI Pointe Group (NYSE: TPH) on Tuesday announced that Linda Mamet has been named Chief Marketing Officer.
In her role as vp of Corporate Marketing for the past five years, Mamet spearheaded TRI Pointe Group’s sales and marketing strategy, premium brand management, marketing communications, advertising, public relations, market research, product and merchandise management, sales management, company websites and other customer-facing technology platforms. Mamet has also led various campaigns including the expansion of TRI Pointe Group’s HomeSmart® program, now activated and supported by Amazon, in addition to new market expansions in Texas and the Carolinas. She will continue to manage these core areas in her new leadership position as well as place an emphasis on the company’s sales and marketing operational excellence program and continue to shape the company’s premium lifestyle brands.
“In her ever-evolving and increasingly significant sales and marketing role, Linda has proven herself vital to our company’s consumer-centric philosophy and her superior marketing skills have significantly enhanced TRI Pointe’s premium lifestyle brand,” said TRI Pointe Group CEO Doug Bauer. “Not only is she a talented and successful leader, Linda is innovative, inspiring and has an infectious positive attitude that motivates her entire team. She’s part of our best-in-class team that will position us for long term success.”
At TRI Pointe Group, Mamet has been instrumental in hosting Think Tanks and Summits, bringing together cross-functional team members to plan for the future of home building, and pursuing innovation from outside of the industry – from understanding Millennials and Baby Boomers to digital life, leading retail and customer experience strategies, smart homes, autonomous vehicles and more. The native New Zealander combines innovation with a learning emphasis on leadership and effective communication skills, preparing and encouraging the next generation of industry leaders. She is also an involved member of the Women’s Housing Leadership Group and a supporter of charitable industry organizations such as HomeAid.