Selling or renting housing and maintaining a strong, loyal customer base takes work. It takes creating a story and a good user experience. It takes creating a community and portraying your brand as a meaningful part of their lives.

And more and more, it's about using technology to do that. Here, some breweries in Portland share lessons on how to successfully use Instagram to impact sales.

It's clear that craft beer is taking over America and other parts of the world. According to the Brewer's Association, in 2016, craft beer accounted for 21.8 percent of all American beer sales, which is up 6.2 percent from 2015.

With this meteoric increase in competition, many breweries have taken up social media marketing, particularly Instagram, in order to differentiate themselves from their competitors and create awareness for their brand.

Here are 5 Instagram marketing tactics you can learn from breweries in the craft beer capital of the world: Portland, Oregon.
1. Leverage trending events.
2. Show your fun side.
3. Have a variety of creative content.
4. Step up your game with Instagram Stories.
5. Use design to signal the style of your post.

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