Toll Brothers announced today it has begun to pilot a new tool to allow home buyers to use virtual reality to envision design selections in their homes, and make changes that reflect their preferences. This first-of-its-kind VR application allows buyers to create their kitchens from the ground up using Toll Brothers’ diverse selection of options.
Kitchen 360, which makes its debut at Toll Brothers’ Englewood, Colo., Design Studio, as well as the sales offices at The Hills at Parker and Highlands at Parker in Colorado, provides a new kind of luxury home-buying experience. Toll Brothers’ 3D configuration solution and floor plan visualizer offers home buyers a realistic tour through the kitchen of the selected Toll Brothers home using a tablet or networked VR headset.
To bring Kitchen 360’s photo-real 3D home composition and an immersive experience to home-buyers, Toll Brothers is partnering with Marxent, the leader in augmented reality and virtual reality technology for home builders, retailers, and manufacturers of building products.
“Virtual reality technology has made incredible advancements, and Kitchen 360 takes it to another level for home building,” Jed Gibson, president of Toll Architecture, says. “Many builders offer video walk-throughs, or you can see a static image of a generic kitchen and change the cabinet color or floors. With the Kitchen 360 buyers will not only see, but also step into the kitchen they have selected. Every element of the kitchen is independently rendered so that the user can make changes in real time, and there are more than 420 options to select from. It creates a one-of-a-kind experience for each home buyer.”
