Spring selling season is in full swing, and in many markets across the country, sellers have the upper hand. Washington Post writer Michele Lerner says that to create more excitement around a listing, you should try using a "coming soon" before the listing goes up for sale. The tactic will not only create more interest, but can lead to faster offers and more competition.
The major benefit to this strategy is that buyer agents can contact their buyers to inform them of the new listing so that they are ready to aggressively pursue the house when it becomes active in the MLS. The “coming soon” practice is used in many markets throughout the country, but it’s only just catching on in a more widespread way in the Washington area.
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