Trying to reach millennials is a challenge for most marketers, but in real estate, the challenge can be more daunting. Here, Thomas O'Shaughnessy, research analyst with Clever, a real estate marketing company, presents the results of a survey that probes who they are and how their habits are changing, particularly when dealing with social media.
Here are some of the findings:
- Facebook remains the dominant social media channel for reaching the widest possible audience, but millennials are increasingly leaning towards YouTube and Instagram as their go-to social platforms
- Rising concerns about Facebook and privacy could impact advertisers’ bottom line: 77% of millennials say they’re concerned about the company’s use of their personal data
- Influencer marketing is a must-use strategy in 2019: Millennials are 54% more likely than older generations to buy a product or service recommended by a social media influencer, such as a YouTube or Instagram star
- When seeking to engage with millennials, a mix of “funny and informative” seems to be the best approach — funny ads are the most likely to resonate with millennials (43%), followed by informative ads (29%)
- Millennials are heavily influenced by their friends online: 65% said they’d be more likely to buy a product or service recommended by a friend on social media
- Inbound marketers beware: 32% of millennials – and only 15% of 18 to 24 year olds – said they’d be willing to submit their name, email, and phone number for an informative, downloadable guide or resource
