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After partnering with Zumper and Apartment List to add rental listings to Facebook Marketplace last fall, Facebook announced last week that it has a new partnership in the works.

HousingWire reporter Jeremiah Jensen says the social media site will team up with Rental Beast, a software-as-a-service rental listing platform that provides over 6 million rental listings around the country.

“This partnership comes at a crucial time in real estate when more and more agents are starting to focus on helping renters given that sales inventory is at record lows in most key markets, and homeownership levels have been on a downtrend,” a spokesperson for Rental Beast told HousingWire.

“Renting is the preferred choice for Millennials and for an aging U.S. population who is opting to downsize from their large homes. Real estate agents across the U.S. have also experienced a 6% drop in their median gross income since 2016. This doesn’t only affect agents, but brokerage firms which struggle with agent recruiting and retention. Rental Beast partner agents have seen significant growth during this period and our platform is helping solve this ongoing problem by offering an on-demand solution for consumers, agents, brokers, and landlords,” the spokesperson added.

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