Clayton, Maryville, Tenn. is launching its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.
The Have It Made® initiative began nationwide on Saturday with a 60-second commercial that aired during the season opening football game between The University of Alabama and Florida State University.
"We want to share our message about the importance of home ownership to families across the nation," said Kevin Clayton, CEO of Clayton Homes. "With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans."
The company partnered with Boulder, Colo. ad agency Made to create the campaign that will focus on one message: Clayton Built® homes are a solution to the growing need for affordable housing in this country. According to the US Census Bureau, the average cost of a new single family site-built home with land is approaching $380,000 while today's manufactured home can be purchased for significantly less.
"We are facing an affordable housing crisis in this country," Clayton said. "But contrary to popular belief, buying a manufactured home doesn't mean sacrificing quality or luxurious amenities. Prefabulous homes today are stylish and modern, with open floorplans and smart features. Our homes are available with many energy-efficient, modern conveniences such as Low-E windows, smart thermostats, upgradeable insulation and the latest in interior design innovations."
Have It Made® is also an attempt to debunk the stigma long associated with homes built in home building facilities and delivered in sections to their final locations. The company says its homes are built to highly regulated building standards which means that every home undergoes both comprehensive internal inspections as well as a third party inspection at some point in the construction process to ensure quality.
Additionally, 38 of Clayton's 40 home building facilities are ISO 14001 registered for green building practices, with the remaining two in process of registration. This means that Clayton homes are constructed in an environment that produces minimal waste.
