Marketing & Sales

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The Relationship of Selling: Q+A with Woodland Homes’ Morgan Palumbo

Creating connections, learning buyer drivers, and sharpening sales skills are key... More

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'Uberization' of New-Home Sales Could Benefit Customers, Sales Teams, and Builders

In his recent column, sales and marketing expert Kevin Oakley explains how '... More

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IBS 2023: Proven Sales Tactics for a Tough Market

Ahead of his building knowledge session at IBS, Jeff Shore provides tips for... More

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5 Common Pitfalls Hindering New-Home Marketers

Discover what challenges might be keeping you from reaching your full potential as... More

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5 Quick Steps for Turning Satisfied Customers Into Elated Homeowners

Co-authors Jeff Shore and Bob Mirman say ecstatic customers will bring scores of... More

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Builder Best Practices for Delivering the Highest Level of Customer Care

The best builders develop fundamental principles aimed to exceed home buyer... More

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Data and Continual Adjustment Will Help Boost Leads, Impact Results

Don't let market changes pull you back to prehistoric thinking when it comes to... More

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The 6 Essential Referral Drivers

The following builder staff behaviors have the strongest impact on consumers’... More

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Buyers Camp Out for Sites in McBride Homes' Crestwood Crossing Community

The Missouri builder recently celebrated one of its most successful grand openings... More

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3 Lessons From the Great Recession for Sales and Marketing

Don't unnecessarily repeat the same mistakes of prior generations. More

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