Many large companies are struggling to find the right process to incite innovation in their organization. Amazon has successfully and repeatedly captured true innovation outside their core business. Leaders in housing can replicate the mentality surrounding its success and also learn from how Google's and Apple's processes create obstacles.
In short, Amazon has shown a remarkable ability to succeed in a wide variety of different product categories. That’s a contrast to most other high-profile tech companies that are really good in one area — Google’s dominant online services or Apple’s extraordinarily profitable hardware — but struggle when the quest for growth pushes them outside their zone of core competency.
“There's an opportunity to do innovation in big companies,” says author and startup guru Eric Ries. “But very few big companies have done this really well. Amazon is one of them.”
Amazon has figured out how to combine the entrepreneurial culture of a small company with the financial resources of a large one. And that allows it tackle problems most other companies can’t.
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