Suzanne Shelton is president and CEO of the Shelton Group, a Knoxville, Tenn.-based advertising agency that specializes in sustainability issues.
From excitement to dismay, U.S. builders and industry pros are reeling from Donald Trump's late-night victory. Here are some thoughts on where home building is headed now.
Women lag behind men in their interest in smart home technology, yet they are the primary purchasers of products for the home, says BUILDER blogger Suzanne Shelton.
Originally excited for the energy audit of her 85-year-old home, BUILDER blogger and efficiency expert Suzanne Shelton soon ran up against cold, hard reality.
A new study tests consumer perceptions of 11 common terms used in green marketing. Some were favorites while others were total turnoffs, says blogger Suzanne Shelton.
A new study calls into question whether or not weatherization programs deliver the savings they promise. BUILDER blogger Suzanne Shelton responds.