Shore Consulting's Ryan Taft says he has observed countless behaviors that unintentionally derail the sale of a new home.
‘The modern buyer is bombarded with an array of choices, leading to what is commonly referred to as decision fatigue.’
By shifting focus away from fear and transferring confidence to buyers, Ryan Taft says sales professionals can help buyers understand why now is a good time to buy a home.
Shore Consulting’s Taft discusses the inspiration for his new book ‘Storygetter’ and how being curious is the most important skill for a sales professional.
