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Paul Cardis is founder of Avid Ratings, a leading research and consulting firm in the home building industry.
Surveys provide valuable insight for companies looking to improve customer relations.
Sometimes difficult customers require extreme tactics, write the authors of a new book on customer service strategies.
Customer reviews are the most important influencer of purchasing decisions. What should you do when someone gives you a fraudulent one?
In his latest blog, Avid Ratings founder/CEO Paul Cardis explores how iBeacon technology will forever change the customer experience of buying a home.
The first of a three-part series on the disruptive impact of eCommerce on home buying, from Avid CEO and Founder Paul Cardis.