With the shock of Pulte's acquisition of Centex beginning to wear off, the clock has started to tick on putting the pro forma to plan. Pulte CEO Richard Dugas and Centex's former chief Tim Eller, who will serve as the new Pulte vice chairman for the next two years, will have to come up with a strategic plan to make the newly merged company work from a balance-sheet perspective. That means reducing redundancies, improving efficiencies, and ultimately putting the right people in the right place to ensure the company isn't just bigger but better than its competition.