Builder's smaller, lower-priced community is its first subdivision, as well as the first in Greenville, S.C. to meet Challenge Home standards and the first in U.S. to hit ActiveHouse requirements.
Labor shortages could lead to higher wages and home prices.
Mobile technology offers greater shopping flexibility to buyers.
Builder says it needed to rethink its real estate assets at one Myrtle Beach. S.C., community, but residents object to smaller-lot construction, saying it will negatively impact home values.
