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Weak economic growth and a double-dip in prices have prompted revisions to predictions that previously had hope for recovery late this year.
Builders need to provide something different to stand out in today's market.
NAHB poll of likely voters finds that most Americans, even those who are underwater on home investments, think housing remains a sound investment.
Despite a challenge from PulteGroup, D.R. Horton managed to hold on to its position as the largest home builder in 2010 based on number of closings.
The Builder Market Index ranks housing conditions in the top 100 housing markets.