Co-authors Jeff Shore and Bob Mirman say ecstatic customers will bring scores of new buyers from referrals.
The best builders develop fundamental principles aimed to exceed home buyer expectations.
The following builder staff behaviors have the strongest impact on consumers’ willingness to recommend their builder to a friend or family member.
Three ways to improve customers’ experience and comfort during the sales process
Creating a purchase experience for your home buyer customers that turns each of them into a referral-business engine is the focus Eliant principal Bob Mirman brings to this piece, and to his Boot Camp session at next week's Housing Leadership Summit, May 12-14, at the Ritz Carlton, Laguna Niguel, in Dana Point, Calif.
