There are more than 10 million colors to choose from, but when it comes to exterior siding a national survey shows homeowners like to keep things neutral. When asked what color homeowners would choose if they were going to update their home’s exterior in 2025, most chose off-white/cream. It’s the third year in a row homeowners chose to keep things simple.
“The persistent appeal for neutral and classic aesthetics like off-white and cream lends to the versatility of the palette and ability to enhance curb appeal without overpowering the overall design of a home,” said Ryan Gibson, business director, vinyl & composite cladding at Alside, which commissioned the Harris poll. “These hues are a timeless choice that are less likely to become outdated or decrease your home’s resale value, making them a smart choice for homeowners no matter which part of the United States they live in.”
You likely don’t need to worry about your neighbors opting for something bolder – red was the least favorite choice amongst respondents.
“There is certainly a place for bolder colors in home exteriors. They are often used more prominently in certain architectural styles and can add a vibrant, eye-catching element when used thoughtfully. The key is to balance it with neutral tones and consider the overall style of the home and neighborhood,” Gibson said.
The survey, which covered a representative sample of over 1,300 American homeowners, revealed that off-white/cream (18%) was the preferred choice among American homeowners if they were going to update the color of their home exterior in 2025, while white (16%), light brown (13%), light gray (11%) and medium blue (8%) rounded out the top five color choices.
