The New Home Company, Aliso Viejo, Cal. (NEW HOME, NYSE: NWHM) on Friday announced that construction is underway at Seabluff, a new collection of 75 contemporary townhomes and stacked flats within Playa Vista, the connected urban community developed by Brookfield Residential on the Westside of Los Angeles in the area known as Silicon Beach.
Seabluff is NEW HOME’s first neighborhood at Playa Vista and is the final opportunity for attached, for-sale homes in the entire master-planned community.
Silicon Beach, which stretches along the coast from the Santa Monica Mountains to Playa Vista, is home to more than 500 innovative companies joining the high-tech sector with the entertainment industry.
At Seabluff, KFA Architecture has created modern one- and two-story designs with open floor plans, wood accents, patio decks and shared courtyards in residences ranging from 1,102 to 2,233 square feet with up to three bedrooms plus den for its 69 market-rate homes. Seabluff will also offer six controlled-price units, or CPUs, set aside for community-serving employees—such as teachers, firefighters, police officers, healthcare workers and other public servants—ranging from 776 to 824 square feet with one bedroom and one bath.
NEW HOME will preview floor-plan options and begin pre-sales in late winter 2017 when it opens an on-site Seabluff Sales Gallery. Pricing is expected to start in the $900,000s for the market-rate homes.
“Playa Vista is at the epicenter of Silicon Beach and has become one of the most vibrant new-home communities in Southern California,” said NEW HOME Chief Marketing Officer Joan Marcus-Colvin. “We look forward to introducing a neighborhood that will appeal to both young professionals and empty nesters looking for an attainable, low-maintenance residence next to the region’s best tech, creative and entertainment companies, exceptional restaurants and resort-style amenities.”
Seabluff is within walking distance to The Campus at Playa Vista, the vibrant mix of creative offices that is home to tech companies such as IMAX, Google, YouTube Space L.A., Yahoo, and ICANN, and media firms including Group M, Fullscreen and 72andSunny.
Seabluff is also close to the dining at Playa Vista’s retail and entertainment center Runway Playa Vista and to the recreation of The Resort, a private resident club. Residents of Seabluff will also enjoy Playa Vista’s 29 urban parks, including Concert Park, a community favorite for outdoor concerts and movies, picnics, food trucks, yoga and leisurely walks.
