Designed a smarter light bulb.

Products innovator GE recently introduced a new line of connected LED bulbs that sync with users’ sleep-cycles to deliver light in an optimal color temperature according to the time of day and by matching the hue the sun is currently emitting. The C-Sleep bulbs connect with the user’s smartphone to promote a healthier, more energized lifestyle by regulating the user’s melatonin production.

While GE is hardly a newcomer to the connected-home space, the C line marks the company’s first direct-to-consumer product, as well as GE’s first smart LED bulb that can be controlled without using a bridge or smart hub.