Lara Hedberg Deam

FOUNDER, DWELL

  • Lara Hedberg Deam

    FOUNDER, DWELL

    Innovation:

    Transformed modern design into a lifestyle and a brand.

    Vision:

    Lara Hedberg Deam launched Dwell magazine in 2000, and since then it has grown to a circulation of more than 325,000 and garnered many accolades and awards. Pros and DIYers alike turn to it for advice and inspiration on contemporary residential design, products, and lifestyle ideas.

    Economics:

    In addition to the magazine, the Dwell brand promotes design on its website, design network, through a line of prefab homes, and at its annual Dwell on Design show in Los Angeles.

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