Color Trends

By Carolyn Weber

What will be your buyers’ favorite color this year? If you’re having trouble second-guessing what consumers will be drawn to, the Alexandria, Va.-based Color Marketing Group has come out with its annual list. Like last year, ethnic-inspired shades of red and gold are still hot, but the weakening economy is the main influence for the 2003 palette. The group predicts that blues will enliven consumer products while providing steadfast assurance and stability during these cloudy economic times. Technology is also an influence, as metal colorations like Silger–gold overlaid on silver–come into vogue.

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