Marketing Speak

By Carolyn Weber. Buyers might fear that your homes are infested with slimy creatures when they hear this new acronym, FROG (Finished Room Over Garage). But assure them that it’s one of the hottest floor plan add-on options these days and won’t keep them up at night with swamp noises.

About the Author

Cheryl Weber

Cheryl Weber, LEED AP, is a senior contributing editor to Custom Home and a frequent contributor to Builder. 

Upcoming Events

  • Building Products and Remodeling Forecast

    Live Webinar

    Register Now
  • Single-Family Housing in Canada: State of the Market

    Live Webinar

    Register Now
  • Q4 Housing Market Forecast

    Live Webinar

    Register Now
All Events