Dutch Boy Paints Picks ‘Deep Rooted’ as Its 2027 Color of the Year

Dutch Boy Paints has named Deep Rooted as its 2027 Color of the Year. The grounded orange hue reflects a shift toward inviting and joyful spaces, Dutch Boy Paints says.

“Our 2027 Color of the Year feels alive with possibility while being rooted in the familiar warmth of nature,” says Lisbeth Parada, color marketing manager at Dutch Boy Paints. “Deep Rooted offers a color that feels rich, grounding, and deeply human. Its earthy orange tone creates a versatile foundation for spaces that celebrate individuality through bold contrasts and layered textures.”

Selected through a trend forecasting process using design research, market insights, and cultural analysis, Deep Rooted reflects both the current mood of home design and the sustaining appeal of colors that bring authenticity.

In addition to the color pick, Dutch Boy Paints has debuted its full 2027 Color Trends Forecast, including three curated color palettes that complement Deep Rooted’s versatility. The three palettes include:

Essence

The Essence palette reflects a shift toward intentional living, with colors that help spaces feel personal and made for connection. Featuring Deep Rooted (311-7DB); Antique White (011W), a soft neutral that adds balance and ease; and Western Orange (209-4DB), a warm, tonal complement that adds subtle energy, this palette creates rooms that feel calm, present, and lived in.

Bliss

The Bliss palette captures a desire for joy, play, and emotional lift in everyday spaces. Featuring Deep Rooted (311-7DB); Champagne Fizzle (304-1DB), a soft blush tone that brings lightness and ease; and Ribbon Blue (237-7DB), a bold blue that introduces contrast and personality, this palette balances expressive color with a clean, intentional foundation.

Clarity

The Clarity palette invites homeowners to slow down, tune out the noise, and create space for what matters most. Featuring Deep Rooted (311-7DB); Felted Blue (430-5DB), a muted blue gray that adds calm and structure; and Timbered Green (232-6DB), a deep green that introduces a natural sense of balance, this palette creates rooms that feel focused, comfortable, and in control.