Brand-Name Power

June 3, 2002

By BUILDER Magazine Staff. Briggs and Stratton (www.briggsandstratton.com) has made engines for backup generators for years. Now for the first time, it has decided to introduce one under its own brand, citing growing concerns over power reliability. The company’s name recognition will likely give it a ready market. It will offer 5,500, 6,500, and 10,000 watt models.