It's time. Selling season is upon us. After Super Bowl weekend, the moment arrives. This piece from Forrest Performance Group's Jason Forrest speaks to what's necessary for selling into a lumpy, choppy, highly-selective, highly discriminating demand pool. It's about digging for a "drowning man" issue that makes your new home in a new-home community a life-improving solution. It's about a transformation, once and for all, from order-taking to selling. Check it out.Also, here's an additional take on what you need to know this week from BIG BUILDER's John McManus.