Social Media

How to Use Instagram to Sell Products
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How to Use Instagram to Sell Products

Instagram has rolled out a game-changer for businesses: brands can now sell... More

Singer/Songwriter Darius Rucker Partners with Ply Gem's Home for Good Project
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Singer/Songwriter Darius Rucker Partners with Ply Gem's Home for Good Project

Ply Gem’s advertising and social media initiative encourages builders, consumers... More

How Your Facebook Friends Directly Affect Housing Investments
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How Your Facebook Friends Directly Affect Housing Investments

New research shows that based that your are more likely to invest in housing based... More

Social Media Marketing Tips From Apple's Wiz Kid
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Social Media Marketing Tips From Apple's Wiz Kid

Apple's Tai Tran, the 22-year-old who runs the Twitter account @AppleSupport and... More

Content Marketing for Real Estate Firms on the Rise
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Content Marketing for Real Estate Firms on the Rise

Wall Street Journal staffer Peter Grant looks at how real estate firms are... More

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Social Behavior Social Behavior

The local-focused social networking startup NextDoor is trying to break new ground by welcoming police to its virtual neighborhood. More

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FourPlans: Pinterest Favorites from Frank Betz FourPlans: Pinterest Favorites from Frank Betz

These four beautiful plans from Frank Betz have captured the imagination of Pinterest users. What do they have in common? Lots of down-home appeal via wide, welcoming porches and comfortable open layouts. More

The Builder 100 Meets Google Trends
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The Builder 100 Meets Google Trends

Google Trend scores gauge public interest in the Builder 100's top 30 builders. More

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Review Response Review Response

The Internet and social media have compounded how reviews are shared—whether they are positive or negative. Your company needs a strategy for this new reality. More

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The Internet Changes Builders' Face-To-Face Conversations With Buyers The Internet Changes Builders' Face-To-Face Conversations With Buyers

Less of a hard sell, more enphasis on the particulars of the purchase. More

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