Marketing

Mr. Bergér Makes a Checklist
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Mr. Bergér Makes a Checklist

Here's a guide to what home builder marketing departments need to do to maximize... More

Tags: Marketing
Lessons Learned from the Oscars Screw-Up
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Lessons Learned from the Oscars Screw-Up

The recent Best Picture blunder is a good lesson in reputation recovery for other... More

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Aerial Photography Made Simple
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Aerial Photography Made Simple

A new all-in-one tool facilitates drone-based 3D modeling for real estate and... More

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Social Media is Changing the Design of American Homes
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Social Media is Changing the Design of American Homes

Almost a third of homeowners bought something because a friend posted it online. More

This Website Allows You to Rate Your Customers
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This Website Allows You to Rate Your Customers

Consider it the opposite of Angie's List: A site where builders provide the... More

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Designing with Augmented and Virtual Reality Designing with Augmented and Virtual Reality

While at the International Builder Show in Orlando, we spoke with three companies that are offering the latest in augmented and virtual reality and who also can speak to the benefits it offers. Watch this video to hear from Chantale Pitts, director at Cadsoft; Paul Cardis, CEO of Avid Ratings; and Scott Harris, vice president of sales and marketing at Chief Architect Software. More

Mattamy to Lay Off 55 in Twin Cities Exit
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Mattamy to Lay Off 55 in Twin Cities Exit

Toronto-based builder will eliminate positions in marketing, development,... More

17 New Trends in the Business of Home Building
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17 New Trends in the Business of Home Building

As spring selling progresses, here are the latest industry trends builders should... More

Frank Talk: Question Your Site's Usefulness
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Frank Talk: Question Your Site's Usefulness

Is your website outdated and not giving home buyers what they want? Now is the... More

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Mining Key Home Buyer Insight with a Strategic Approach to Psychographics
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Mining Key Home Buyer Insight with a Strategic Approach to Psychographics

MBK Homes uses a direct approach to learning as much as it can about local buyers. More

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