Green Washing

Buyers Should Be Wary of Houses that are Marketed as "Energy-Efficient"
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Buyers Should Be Wary of Houses that are Marketed as "Energy-Efficient"

With ‘greenwashing,’ eco-friendly features are exaggerated to make a good impression. More

Think Before You Use These 11 Green Buzzwords
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Think Before You Use These 11 Green Buzzwords

A new study tests consumer perceptions of 11 common terms used in green marketing.... More

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Home Buyers Are Concerned about Indoor Air Quality Home Buyers Are Concerned about Indoor Air Quality

As consumers become more aware of how the built environment affects occupants, what can home builders do to cater to this growing demand? BUILDER blogger Dagmar Ebaugh has the answers. More

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Spotting Greenwashing : Part One Spotting Greenwashing : Part One

In this conversation from Architect LIVE at the 2013 American Institute of Architects National Convention in Denver, sustainability consultant Valerie Walsh of Walsh Sustainability Group and Katie Weeks, editor-in-chief of Hanley Wood's Ecobuilding Platform discuss various issues around building products and their environmental claims, with a focus on greenwashing. In Part 1, they talk about where the industry stands now regarding greenwashing and where it is going. More

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