Green Sales and Marketing

A Hot Sales Promotion: Free Electricity for Two Years
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A Hot Sales Promotion: Free Electricity for Two Years

Builders at MHI's Houston-area communities will cover buyers' electricity payments... More

Buyers Willing to Pay More for Green Homes
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Buyers Willing to Pay More for Green Homes

A new study from IMT reveals that high-performance homes marketed with green... More

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Seeing Green: How to Market Energy-Efficient Homes Seeing Green: How to Market Energy-Efficient Homes

BUILDER has some tips to ensure your green property gets noticed, and sold. More

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A ‘Building Science Translator’: Sam Rashkin on How to Sell Zero Net Energy Homes A ‘Building Science Translator’: Sam Rashkin on How to Sell Zero Net Energy Homes

BUILDER editor Jennifer Goodman talks with Department of Energy Building Technologies Office chief Sam Rashkin, who's spearheading a new program to get builders of energy-efficient homes to use words that appeal to consumers, not turn them off. More

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Four Reasons Buyers Choose Energy-Efficient Homes Four Reasons Buyers Choose Energy-Efficient Homes

BUILDER blogger Suzanne Shelton on how to market the benefits of a green home without talking about green features. More

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Green Home Marketing: Just Do It Green Home Marketing: Just Do It

You might say you don’t care about green for your business, but you can’t afford to ignore it More

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Raise the Roof and Seal the Deal Raise the Roof and Seal the Deal

For energy-smart homes that draw more buyers, build a higher roof truss More

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Making Strides

Significant recent efforts help propel green home appraisals More

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The Nationals Awards 2015: New Green Category The Nationals Awards 2015: New Green Category

Enter The Nationals 2015 new green category by October 31. More

Concord Riverwalk, West Concord, Mass.
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Concord Riverwalk, West Concord, Mass.

The 2014 Project of the Year exemplifies smart density, walkability, and community. More

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