Graphic Design

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Who Is Responsible for Making Plans Green?

While the cooperation of everyone involved is necessary to make a project truely green, who should take the lead and what are the supporting roles? More

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Project Credits

The New American Home would not be possible without the support of the members of the National Council of the Housing Industry (NCHI)/Supplier 100, as well as a legion of local and regional suppliers and installers. More than 40 NCHI members contributed products to this year's house and provided consulting services and installation support to the design-build team for a truly memorable collaboration. More

Floyd House
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Floyd House

AT FIRST GLANCE, THIS house, nestled in a cove on the Connecticut River shoreline,... More

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The Nationals: Sending The Right Message

While an ad has a couple of seconds to get prospects' attention before they turn away, a brochure can establish a relationship: People can carry it around with them and pore over it when the day gets quiet and they can concentrate on it. This year's gold award winners for best brochures gave their customers valuable details about the projects and important values about the communities and the builders and developers behind them. More

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Gold Winners Not Pictured

Gold winners from the 2005 National Sales and Marketing Awards. More

Jaw Dropper
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Jaw Dropper

To sell a community, Beazer's advertising agency came up with a medical-themed... More

Page-turner
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Page-turner

Done as a magazine, the brochure becomes a tool for learning about nearby... More

Surreal Sales
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Surreal Sales

A series of esoteric print ads helps Davidson Development boost traffic and sales... More

The Nationals Part II
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The Nationals Part II

When a builder wants to emphasize its on-site amenities, the typical approach is... More

Full Out
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Full Out

Home buyers want it all--a great location, wonderful floor plans, a sense of... More

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