Demographics

Almost Half of the Bay Area’s Millennials are Looking to Leave
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Almost Half of the Bay Area’s Millennials are Looking to Leave

Bay Area Council Poll respondents cite high housing costs, aging transportation... More

One Woman’s Perspective on Working in a Male-Dominated Industry
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One Woman’s Perspective on Working in a Male-Dominated Industry

An op-ed from ProSales columnist Thea Dudley. More

Why Smaller Homes are Appreciating Faster Than Large Ones
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Why Smaller Homes are Appreciating Faster Than Large Ones

The most visible reason behind this shift is simply that many homes with a smaller... More

Finding Starter Homes in a Hot Housing Market
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Finding Starter Homes in a Hot Housing Market

How first-time home buyers can give themselves a better chance of finding the... More

Keys to Lending to the Hispanic Market
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Keys to Lending to the Hispanic Market

Understanding cultural differences is critical to successful mortgage banking. More

Seniors Sit on $6.2 Trillion in Home Equity
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Seniors Sit on $6.2 Trillion in Home Equity

Reverse Mortgage Market Index climbs to all-time high. More

Why are Americans Moving to Warmer Cities?
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Why are Americans Moving to Warmer Cities?

Many reasons, but mostly because we’re getting older. More

YOY Construction Job Growth Rises in 43 States
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YOY Construction Job Growth Rises in 43 States

Florida led the nation with 34,700 new construction jobs and 7.5% labor pool... More

Move Motivators
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Move Motivators

Within each prevailing housing data trend, some builders' risk is others'... More

Why Americans Can’t – or Won’t – Accumulate Savings
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Why Americans Can’t – or Won’t – Accumulate Savings

Workers struggle to save under expenses, debt, underemployment and inaction. More

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