Customer Segments

The Gender Gap and Housing's Labor Shortage
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The Gender Gap and Housing's Labor Shortage

The leadership team on NEXTadventure models a transforming landscape in roles,... More

NEXTadventure Meets Demands of the Next Wave of Home Buyers
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NEXTadventure Meets Demands of the Next Wave of Home Buyers

Demographic data shows the importance of focusing on the 55-plus crowd. More

More Millennial Moms, Older Houses, Job & Retirement Meccas
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More Millennial Moms, Older Houses, Job & Retirement Meccas

It's Good-News-Only Thursday as builders count down 31 days to Spring selling season. More

55+ ... Not Your Father's Active Adult
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55+ ... Not Your Father's Active Adult

Save yourself some brain damage on learning what Boomers want in new homes, and... More

Minimum Wage To Rise in 19 States in 2017
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Minimum Wage To Rise in 19 States in 2017

Massachusetts and Washington state will have the highest new minimum wages in the... More

Ready to Go Boom?
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Ready to Go Boom?

With all the attention to Millennials and entry-level buyers, let's not get too... More

Which Top-10 'Hottest Markets' List for 2017 to Believe?
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Which Top-10 'Hottest Markets' List for 2017 to Believe?

What's 'hot' for many may be 'not' for your business model in the 12 months ahead.... More

The Death of Demographics?
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The Death of Demographics?

What generational labels have to do with home purchase behavior, or not. More

Entry Level Plus
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Entry Level Plus

Getting the land position to match your product, pace, and profit model means... More

Geography, Housing's Future, and Paycheck Power
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Geography, Housing's Future, and Paycheck Power

Builders discover that after years of competing with the unknown and unfamiliar,... More

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