Customer Segments

Move Motivators
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Move Motivators

Within each prevailing housing data trend, some builders' risk is others'... More

Planning Ahead for 55-Plus
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Planning Ahead for 55-Plus

Will new communities for retiring or soon-to-retire households serve those who... More

Affordability: The Millennial Fallacy
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Affordability: The Millennial Fallacy

Jack interest rates up a few more points, and we won't be saying attainability is... More

Immobile Millennials
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Immobile Millennials

Americans are moving less than ever and guess who's fault that is? Goes to show... More

Ashton Woods Unveils its Entry-Level Moonshot: Starlight Homes
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Ashton Woods Unveils its Entry-Level Moonshot: Starlight Homes

Builder leverages monthly-payment, high-value for a low-price on inventory homes... More

Zelman's Look at MultiGen
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Zelman's Look at MultiGen

A data dive that explores how households where 55+ adults living with their adult... More

The Appeal of Real
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The Appeal of Real

How does the 'authenticity' trend play in a post-truth place and time? Trust is... More

Housing's Signal Opportunity for 2017
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Housing's Signal Opportunity for 2017

Dismiss distractions; focus on execution; lead, don't follow ... and you'll be fine. More

The Gender Gap and Housing's Labor Shortage
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The Gender Gap and Housing's Labor Shortage

The leadership team on NEXTadventure models a transforming landscape in roles,... More

NEXTadventure Meets Demands of the Next Wave of Home Buyers
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NEXTadventure Meets Demands of the Next Wave of Home Buyers

Demographic data shows the importance of focusing on the 55-plus crowd. More

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