Builder Magazine

Inside Story

Accentuating the Positive

HBAs are accentuating the positive and reminding builders about the value of their services.
A Simple Plan

Builder offers simpler, lower-priced homes, and aggressively markets unsold inventory.
Changing Direction

OKKS Development refocuses on for-sale projects.

Top Shelf

Green House

Consumer Confusion

Eco Pulse survey finds that home buyers aren't so savvy in the ways of green building.
Raising the Bar

Green communities are providing builders and developers with attractive economies of scale and marketing advantages.

Sales Strategies

The Nose Knows

The sense of smell has the strongest connection to the emotional part of the brain
Work the Web

Search engine optimization and site usability are critical factors
Open House

Leverage the power of residents, vendors and local businesses to keep costs down

Industry Insight

Small Steps

While they’re a step in the right direction, lower mortgage rates won’t solve the foreclosure and confidence problems the market is facing.

Higher Ground

Eber’s Law

Home builders need to return to operational excellence in order to succeed.

Tech Tools

Tool for Tough Times

New Jersey builder reaches into its IT toolkit to weather the housing crunch.
Gen Y Wants Interface

Generation Y wants high-tech solutions to managing every aspect of their new homes.

Features

Battening Down the Hatches

BUILDER's "State of the Industry" survey shows that home builders are cutting staff and shifting their focus.
Starting Over

How the housing market that once drove the U.S. economy helped push it to the breaking point.

National Beat

Hard Learned

After a bad year, there are a few lessons the industry can take away from 2008.
Survey Says

A new product review panel is now available from the NAHB Research Center.
The Activist

Joe Robson of Oklahoma sees himself as a unifier

Last Word

Last Word: US Green Building Council's Rick Fedrizzi

The head of the US Green Building Council talks about sustainable building practices.

Other Articles

The New American Home 2009

The New American Home 2009 rejuvenates modern single-family living with a balance of contemporary lines and comfortable living spaces with an impressive level of environmental consciousness.
Field Report

A recent survey of builders reveals that urgent action is needed to stop the housing industry's downward sprial.
A Better Way?

We need a housing policy that provides more stable returns for homeowners and builders.