FEATURES

  • Tight Squeeze

    Airplanes and appliances are the last two things the United States does well, says Alex Cheimets, a former senior product manager at Thermador Appliances, in Huntington Beach, Calif., and now editor of www.applianceadvisor.com, a trade news Web site for appliance dealers and distributors. In recent years, however, things have gotten a little bit tight for domestic appliance companies as foreign competition nips at their heels.

     
  • The New World Market

    KOREAN MANUFACTURER SAMSUNG has been in the U.S. white-goods business for 20 years

     
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    Fraternal Twins

    AT FIRST GLANCE, THE earth-toned homes of Lindy Crossing at Tustin Field read as an eclectic neighborhood of single-family dwellings with the charm of a small town. A closer look reveals that these architectural gems are actually paired homes, joined at the hip via single-story connectors.

     
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    Dynamic Duos

    DUPLEXES HAVE COME a long way since the days of floor plans that resembled Rorschach ink-blot tests. Fueled by demand for higher density and a diversity of housing types in master planned communities, twin homes are making a comeback.

     

EDITOR'S NOTE

  • Job No. 1

    BEFORE THE PROJECT TEAM COULD VISIT THE JOBSITE, we were subjected to a safety briefing in a conference room. We would be expected to wear hard hats and safety gear on the site at all times.

     

INSIDE STORY

  • Waterlogged

    A LAWSUIT AGAINST DEL WEBB FOR ALLEGED defects throughout its Sun City Summerlin community in Las Vegas is now up to more than 1,400 homes. The $70 million in damages sought by the homeowners is the largest construction defects case ever filed in Nevada, according to the Las Vegas Review-Journal.

     
  • One Man's Castle

    Is it art or is it kitsch? That's a question that will undoubtedly arise, if the “Castell'Arquato” ever moves off of the drawing board and into construction. Like its medieval predecessors, this castle is not intended to house peasants and other riffraff. With a price tag of about $6 million, it will be built only if the right ego comes along and falls in love with the concept. Paolo Tiramani, the eccentric designer who came up with the idea, isn't your typical architect. He designs everything from automobiles to luggage, and this over-the-top house is just another piece in his portfolio. Tiramani tackled the Castell'Arquato project after he successfully sold another extravagant property (a mere mansion), which he hyped and sold using the same one-shot marketing strategy.

     

TOP SHELF

  • Top Shelf: July 2005

    This month's top shelf products include an anti-theft protection mechanism from Metabo's line of rotary hammers, Benjamin Moore's new Studio Finishes line of glazes and surface effects, and Paint Buddy, the easy touch-up tool from Rubber-Maid.

     

MARKET SMARTS

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    A-List Attraction

    YOU'D THINK THAT CORINTHIAN, THE FIRST NEW CONDO project in Philadelphia's exclusive Main Line district in nearly 20 years, would garner the 108-unit complex enough attention by itself. But the developers wanted to make sure the city's elite knew exactly what would rise on the site of a former Cadillac dealership, so it devised a blowout gala as a formal introduction.

     
  • Island Incentive

    WHEN THE ORANGE COUNTY/INLAND EMPIRE (CALIF.) division of D.R. Horton (the nation's largest home builder, based in Fort Worth, Texas) created a six-month incentive campaign among its sales associates around the promise of an expense-paid trip to Hawaii, it sustained interest with monthly gift packages containing gear that the winner could use on his or her trip. A tote bag at the campaign's launch preceded items—including sunscreen, flip-flops, and a straw mat—sent each month to the 16 participating associates with a tally of results.

     
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    Real Deal

    ONE OF THE CHALLENGES OF A LARGE-SCALE master plan with a 15-year build-out is effectively articulating the project's vision to prospective residents. But instead of using renderings and scale models to entice visitors and offering little more than a skeletal infrastructure between the master plan's individual communities, the developers of Vistancia, a 7,100-acre, 17,000-unit community near Phoenix, decided to build out a trio of primary amenity buildings and create a consolidated, 33-unit model-home complex to make the buying experience more authentic and convenient.

     

PRODUCTS

  • One, Two, Three ... Pull!

    GOOD ARCHITECTS AND BUILDERS use a trade secret that is so simple you could hardly classify it as a secret: They put money into products that home buyers touch every day and go thrifty on items that they don't (such as crown moldings). This tack applies to such items as faucets and countertops, but it also includes cabinet pulls.

     
  • The Other Side of (vinyl) Siding

    ANY INDUSTRY WHOSE PRODUCT HAD a 40 percent–plus market share would be dancing a jig. And, in a way, vinyl siding manufacturers are. Here's why: According to the Vinyl Siding Institute, a Washington-based trade association of manufacturers and suppliers, vinyl is the exterior cladding of choice for twice as many homeowners as any other cladding product; is chosen more often for all homes priced up to $300,000; and is the most affordable exterior cladding on the market.

     

DIGITAL HOME

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    Come Together

    SOME CRITICS HAVE COMPLAINED THAT home technology isolates family members. The stereotype is that technology leaves Mom alone in the kitchen, with Dad in his home office, teenage Johnny zoned out in his room playing video games, and tween Jennifer in her room on the cell phone or listening to her iPod.

     
  • Digital Briefs: July 2005

    - Dana Innovations expands to formed a new division focused on the iPort. - The ZigBee Alliance semiconductor chips pass inter-operability tests.

     
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    Complementary Voice

    MOST BUILDERS COULD NOT care less about how voice traffic travels over the Internet. All they know is that many of their customers are asking if their new homes can run voice over Internet protocol (VoIP)

     

TECH TOOLS

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    It's a Process

    THE LATEST RELEASE FROM BUILDER MT aims to help home builders run their day-to-day sales, purchasing, and jobsite operations more effectively.

     
  • Tech Briefs: July 2005

    - Corecon 4.0, a Web-based tool for small home builders now integrates with Intuit's QuickBooks accounting system. - BeHomeWise partners with ServiceMagic.com to strengthen online marketing for custom and modular builders.

     

NATIONAL BEAT

  • This Bubble Shouldn't Pop

    HOUSE PRICES CONTINUED THEIR RAPID ascent in early 2005, provoking yet another wave of charges about dangerous “bubbles” in U.S. housing markets as well as characterizations of housing as “the next NASDAQ.”

     
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    Help Roll This Code Back

    ONE OF THE NAHB'S MOST ENDURING strengths is the ability of its grass-roots members to mobilize and take quick, decisive action on behalf of the housing industry and the housing consumers it serves.

     
  • NAHB Briefs: July 2005

    - The age-50-plus housing market is transforming the way builders design and develop active adult homes. - Households headed by Gen Xers and members of the “echo boom” (those born after 1979) purchased 55 percent of all newly built homes sold in 2003. - The metropolitan area comprising Youngstown, Warren, and Boardman, Ohio was the nation's most affordable major housing market in the first quarter of 2005.

     

HOTSELLERS

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    New England Appeal

    WHY IT WORKED: A great location on the west side of Elgin, one of Chicago's rapidly growing suburbs, is a plus, as is the master planned community's nautical concept, which the builder calls “a taste of New England in the Midwest.”

     
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    Land of Lakes

    WHY IT WORKED: Avatar Properties pulled out all the stops with this 1,313-acre community. Bellalago (“Beautiful Lake”) boasts conservation preserves, lakes (man-made and natural), a multimillion-dollar amenity complex, and a well-priced package of designer homes that appeal to all levels of the market.

     

OTHER ARTICLES

  • Kensington Heights, San Diego

    IN CONTRAST WITH TODAY'S HOUSING SITUATION IN SAN Diego, where prices rise so quickly they should only be written on a chalkboard, Kensington Heights was conceived in 1926 to appeal to buyers in a declining market. Interest in the new subdivision was piqued when a story in the local paper announced that one of the lot owners was offering $100 to the amateur architect who submitted the best design for a Spanish-style home. The winning entry, sent in by Margaret Fickiensen, turned out later to have been designed by Richard Requa, the community's architect and also the contest's judge. Nevertheless, the ploy worked: The design became the model home for the project, and great crowds came out to see it and subsequently buy. Still a draw, the Kensington Heights of today embodies its developers' original vision: “luxurious modest homes of refinement.”

     
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    Nine Minutes... and Counting

    HERE'S SOMETHING YOU SHOULD know: New-home buyers spend more time shopping at a Wal-Mart, Best Buy, or Blockbuster than they do at one of your model homes.

     
  • A Brick Is Not A Brick

    Taken at face value, a study of Mexican bricks conducted at Clemson University's National Brick Research Center, in Anderson, S.C., and released in 2004 gives poor scores to several Mexican brick brands. Of the 28 bricks tested under ASTM C-216 by repeated freezing and thawing, only three passed the test.

     
  • Surface Tension

    Back in the heady '80s, Wilmington, Del.

     
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    Above The Board Walk

    DUPLEXES ARE A REAL ESTATE staple in New York's outer boroughs, where owners typically live in one half and rent the other half to generate a return on investment. When Benjamin-Beechwood (a partnership of Benjamin Development Cos. and the Beechwood Organization) got the green light to move forward with Arverne by the Sea, an $800 million urban renewal project in Rockaway, Queens, there was no question twin homes would factor into the site plan. But the brawny brownstones one might have expected of a Big Apple project were not on the menu.

     
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    Cottage Connection

    BILL BROSIUS' INITIAL INCLINATION was to introduce a stretch of townhomes in The Village of WestClay, a 680-acre Brenwick Development community just north of Indianapolis in the town of Carmel. That was before the voice of experience in his head reminded him that Midwestern home buyers were still somewhat lukewarm when it came to attached housing.

     
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    Oregon's Safety Trail

    GARY STONEWALL, SAFETY DIRECTOR for R&H Construction in Portland, Ore., says that back in the late 1980s and early 1990s, home builders really didn't have much of a choice when it came to workers' compensation insurance.

     
  • Partner Up For Safety

    For builder and developer Shea Homes, a proactive approach to safety has been so successful that its California operations earned an award from the state-administered Cal/OSHA program. It's a notable achievement: To qualify for the Cal/SHARP (Safety and Health Recognition Achievement Program) award, companies have to show an injury record better than 90 percent of the industry.

     
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    Cutting Injuries, Cutting Costs

    THE INJURIES WERE FRIGHTENING in both their severity and their frequency. Framing crews were the most common source of accidents. One framer fell from a scaffold, breaking his wrist and tearing the rotator cuff in his shoulder. Another tore ligaments in his knee when he leaned against a safety rail that gave way. Still another fell off a wall, breaking his elbow and tearing his tricep muscle. An excavation crew member broke his leg when he was caught in a trench cave-in.

     
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    Double Jeopardy

    A test of OSHA safety standards.

     
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    Safety Enforcers

    YOU CAN LEARN A LOT BY TALKING with OSHA inspectors. First, they're not jack-booted thugs who are out to get you. Second, they do have a mission, and if you get in the way of that mission, you may pay the price.

     
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    Women At Work

    IT WAS A CRY FOR HELP IN CYBERSPACE: “Anyone know where I can find a pair of safety glasses that will fit me?! I am so tired of mine slipping down while my hands are too busy to push them back up!”

     
  • Latin Lament

    ALFREDO ALVAREZ'S LAST WORDS were, “Help me, I'm going to die. Talk to my family.”

     
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    Deadly Hazard

    THE REPORTS COME IN WITH AN almost numbing regularity.

     
  • Working Without A Net

    MAKE NO MISTAKE: Working on a home building jobsite is a matter of life and death. Someone is killed on a home building job every other day of every workweek.

     
  • Energy-Efficiency Elite

    THE APPLICATION PERIOD for the prestigious Energy Value Housing Award (EVHA) has officially begun. Now in its 11th year, the EVHA offers builders the opportunity to improve their business practices and be recognized by their peers.

     
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    Sales Aide

    THERE ARE ANY NUMBER OF SOFTWARE PROGRAMS that can help builders more effectively manage Internet sales leads, but Hovnanian Enterprises' California and Arizona group, based in Ontario, Calif., decided that what it really needed was a person.

     
  • Risky Business

    MANY HOMEOWNERS HAVEN'T been content to watch the dramatic run-up in value of their homes. Instead, they've cashed out, pouring that equity into other purchases, including renovations and down payments on second homes.

     
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    Time To Tilt-Up

    IN COMMERCIAL CONSTRUCTION, THE USE OF SITE-POURED, TILT-UP concrete walls is growing at record speed. But residential builders, for the most part, haven't joined the tilt-up revolution. It's still primarily a commercial construction tool.

     
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    Say Hello to Dr. Mold

    THERE IS SOMETHING DECIDEDLY fascinating about a man who can write the following about mold: “Industrial hygienists like to measure indoor moisture levels, because, though this is simpler than making a sandwich, the use of a hand-held meter imparts an air of brilliance that will persuade hapless homeowners that their security is assured by the hands of a master.”

     
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    Fee Fight

    In January, a superior court judge sided with San Diego

     
  • Cabin Fever

    WHAT'S HOT IN INTERIOR DESIGN? IF SPORTING gear giant Orvis hits its mark, the future looks bright for taxidermy and fluorescent orange. Through a partnership with Hamilton, Mont.–based Rocky Mountain Log Homes, the 149-year-old purveyor of shotguns, waders, and fly-fishing reels has added a set of Craftsman-inspired luxury log cabins to its mail-order business.

     
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    Group Thought

    BRAMBLETON, ONE OF THE nation's first fiber-optic–wired communities, is proving to be forward-thinking in more ways than one. The 2,000-acre planned unit development is one of several in Loudoun County, Va., proffering land deals that promise not just the usual funds for schools and roads but also housing for the disabled.

     
  • Stolen Honor

    In September 2004, we wrote about an organization called Homes for Our Troops (www.homesforourtroops.org) that is raising money and building homes for U.S. soldiers wounded in the American invasion of Iraq. A few weeks ago, thieves broke into a trailer in Middleboro, Mass., and stole $4,000 worth of tools that were being used to build a home for Sgt. Peter Damon and his family. Damon is a double amputee after his Iraq duty. Volunteers have appeared in local media, asking the thieves to return the tools, but so far there has been no response.

     
  • Mandatory Charity

    NEW-HOME BUYERS SEE dozens of charges on their closing statements. For buyers of Lennar homes in Southern California, the statement includes a unique charge—an “endowment fee” for the Lennar Charitable Housing Foundation.

     
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    Unwelcome Neighbors

    REZONING INDUSTRIAL PARCELS FOR RESIDENTIAL use isn't new. But here's an unusual snafu that came up in Pennsylvania: If the land to be rezoned for housing abuts other, viable industrial-zoned land, home builders can end up on the opposite side of the table from commercial developers.

     
  • Clear Story

    Centerpoint Translucent Systems, a Knoxville, Tenn.–based manufacturer of residential roofing products, has announced a product supply and marketing agreement with specialty chemicals producer Cabot to use Nanogel translucent aerogel in Centerpoint's roofing structures. The translucent roofs will allow filtered daylight to penetrate into home living areas without the energy loss and increased heating and cooling costs associated with traditional glass roof inserts. Currently, three configurations of the system are on display in homes offered by Centex Corp. and D.R. Horton in the coastal Carolinas.

     
  • Partial Impact

    The Florida HBA lost a round in this past spring's legislative session when impact fee reform died in committee. The impact fee bill would have provided builders with credits on previously paid taxes, fees, assessments, liens, charges, or payments. The demise of the impact fee legislation was widely viewed in Florida as part of a compromise to get a broader $1.5 billion transportation and growth bill passed.

     
  • Power in Numbers

    INSPIRED BY ITS SUCCESS IN pooling purchasing power, a group of Northern Virginia custom builders is helping others start their own purchasing cooperatives.

     
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    Rest Easy

    WHAT IS ARGUABLY THE WORLD'S MOST advanced toilet, Neorest, now has its own store where consumers can kick the proverbial tires and experience the products firsthand.

     
  • Stretched Thin

    The May report on material prices and demand has good news and bad news for builders. The good news is that the residential construction industry shows no sign of slowing.

     
  • Spring Sales

    Irvine, Calif.

     
  • Healthier Plywood

    Columbia Forest Products, a Portland, Ore.

     
  • Info Bank

    As part of its ongoing effort to combat the increasing number of mortgage fraud cases, the Mortgage Bankers Association has launched the Mortgage Fraud Against Lenders Resource Center (http://mbafightsfraud.mortgage bankers.org), a Web site designed to be a one-stop shop for the industry to learn about the problem and the tools available to fight it.

     
  • Workforce Training

    The U.S. Department of Labor has awarded a three-year, $235,000 grant to the Associated General Contractors of America (AGC) to establish seven construction career academies.

     
  • Complaints Up

    TWO NEW NATIONAL REPORTS ON HOUSING discrimination indicate that complaints have increased in the past year, and that the overwhelming majority of housing discrimination is never even reported.

     
  • Calendar

    Calendar of award submission deadlines and events

     
  • Thank You

    THANK YOU VERY MUCH FOR A SUPER article (

     
  • Affordable Housing

    WHY IS IT THAT BUILDERS CONTINUE to identify components of regulatory costs as the greatest threats to affordability? While I think it is extremely unfair for cities to charge impact fees in excess of the actual costs that the new-home impact will bring to the community, this is not the real issue in affordability.

     
  • Ingram Micro Buys AVAD

    Ingram Micro, the large California-based IT distributor that helped lead the charge for more efficient Web-based supply-chain management during the Internet era, proved it was serious about entering the home technology market yesterday by buying AVAD, the large home tech distributor based in Hollywood, Fla.