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To give Sonoma Villero, a North Kirkland, Wash., community of 241 townhomes, plenty of privacy, units are nestled into the hillside.
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The Dunwallis floor plan at Downing Forge by the Brandywine is creating hefty profits for Southdown Homes in Chester County, Pa. One of five plans offered, it also serves as the project's sales center. Ad agency: Rhoads Creative, Exton, Pa.
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Wyndham Farm's appeal to buyers' psyches is rocketing sales to 10 a month. What surrounds Wyndham Farm are backdrops of mountains and farmland, all within commutable distance of New York City.
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Beating competitors' prices by $10,000 to $15,000 and including standard amenities other builders tack on as extras, California's Highland Ranch has become a sales success.
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At K. Hovnanian's Four Seasons, sophisticated active adults wet their palates with such model names as Merlot, Sauvignon, and Cabernet, and are gulping nine units a month in a typically slow selling season.
Joint ventures, debt offerings broaden builders' finance options. Times have changed, and so have the industry's need for capital and its approach to getting it. Meritage Homes CFO Larry Seay works with a group of banks including Wells Fargo, Guaranty Bank, and California Bank and Trust.